Logo design services
Our packaged logo design products are for intended for business owners who can provide reasonable descriptions of what they want us to create, can communicate and articulate change requests in writing and arrive fairly promptly at decisions.
If you prefer to have a very hands on logo design approach where you can sit next to a designer and fiddle with each element of a design until you are completely satisfied or you need to have everything approved by a committee then we will probably need to invoice you at an hourly rate rather than a fixed price.
Quick Decision Logo Design Package
$250 for a quick and simple logo design of basic shapes and colours
This package is suitable when you have a good idea of the sort of colours, shapes, style and imagery that you want in your logo or have a draft concept that we can use as a starting point.
We show you at least 3 logo concepts for you to choose from with up to 5 revisions of your favourite.
Vague Idea Logo Design Package
$450 where we are starting from a blank canvas logo design
If you don’t really know what you want your logo to look like and you would be happy for it to be made up of simple shapes, colours, fonts and line-art then we would expect you will need more options and ideas to reach a decision.
You will view at least 10 logo concepts from which you can select one and we will make up to 5 revisions to arrive at something you are happy with.
Highly Creative Logo Design Package
$950 package, from scratch, highly artistic logo design
We will provide you with a selection of sketched concepts based on your business metaphor and style. This is freehand creativity where you will see your logo concepts grow from a few rough lines on the page to a unique logo with creative flair.
We generally find that after about 10 or less revisions most people have arrived at a conclusive decision.
How we deliver your logo
Once you have approved your final logo design it will be supplied in colour and black in the AI, EPS, GIF, JPG, PDF and PNG file formats suitable for applications such as web design, signage, Word documents, Powerpoint presentations etc.
Thinking about your logo design… a great logo should:
Distinguish your company from your competition
Don’t try to emulate another company. Be your own brand. If you do emulate then pick the best to aim for
Be memorable
A logo design should be eye catching and innovative. A logo design should make a statement your company
Be simple
A logo design can have some elaborate features but it should be simple enough to make a quick statement. A logo design should show up well when it is scaled down and not lose detail
Be unique
If the logo design resembles someone else’s, you may possibly lose clients through the confusion. Worse than that you might get a letter from the other company or their solicitor telling you they are taking you to court.
Use meaningful colors
Different colors and shades can have different effects on people because of color association. A logo should have a grayscale version for publishing in black and white
Avoid distracting elements
A logo design does not need pty, ltd, inc, and other government regulation type details. These types of detail can be saved for documentation and letterheads
Avoid taglines if possible
Taglines can be an important part of a company’s image but you should separate your statement about the company from a logo design, even though they may well appear together when you print them
Avoid being too decorative
A logo should not appear to clever or intricate. A logo should avoid heavy decoration and wild combinations of color. Avoid fancy techniques available in graphics software that only look good on the screen. If you can’t send your logo through a fax machine and still recognise it then it’s probably too complicated. Photos are not logos even if you put your name on them.
